Souk

Based in the UK, Souk offers a partnership management platform that automates processes for finding, activating, and managing referral and affiliate partners, streamlining outreach and commission payments. Souk, founded in 2025 and headquartered in London, UK, provides a platform that simplifies partner development and management. In July 2025, the company raised GBP 120,000 in pre-seed funding from Antler, marking its first deal. Souk offers an innovative platform designed to facilitate partner development and management through automated processes.

The core product, known as the AI Partner Development Manager (PDM), enables businesses to find and activate referral and affiliate partners, manage outreach, track deals, and automate commission payments seamlessly. The solution is tailored for modern go-to-market (GTM) and partnership teams, allowing them to onboard partners, track opportunities, and evaluate partner performance from lead generation to revenue realization. Souk integrates with existing customer relationship management (CRM) systems to enhance data enrichment and attribution, ensuring a clear understanding of the impact partners have on revenue growth. The platform serves a diverse clientele including partner managers, revenue operations teams, and partnership leaders across various geographical markets such as North America, Europe, and Australia, addressing the unique needs of organizations looking to drive partner-led growth.

Souk operates on a subscription-based revenue model, offering various pricing tiers that cater to different levels of partner program management needs. Clients can choose from a free entry-level plan designed for teams just starting to manage their partner relationships, or opt for advanced packages such as the Growth plan and the AI PDM Enterprise features, priced at GBP 499 and GBP 999 per month, respectively. Each pricing tier enhances the capabilities available, with features like unlimited partner programs, custom integrations, and AI-powered outreach to thousands of partners included in higher-tier offerings. Transactions typically occur through monthly subscriptions, allowing clients to access Souk’s comprehensive tools for partner identification, onboarding, and performance tracking, all aimed at optimizing partnerships and maximizing revenue generation.

The structured offerings support a variety of business models, primarily B2B, catering to companies focused on establishing robust partner networks to bolster their market presence. Souk plans to utilize the recent GBP 120,000 funding raised in July 2025 to enhance its platform and launch new features aimed at improving partner management capabilities. The company is also exploring opportunities to expand into new markets in Asia and South America by the end of 2026, with a focus on adapting its solutions to meet the specific needs of these regions.