Sortrace AB

Based in Sweden, Sortrace provides an innovative smart waste monitoring solution that enhances the efficiency of waste management practices for municipalities and waste management companies. Sortrace AB, founded in 2025 and headquartered in Stockholm, Sweden, focuses on developing smart waste monitoring solutions. The company has not undergone any notable pivots or changes in business strategy since its inception. It successfully raised EUR 150,000 in pre-seed funding on March 11, 2025, from investor Antler, with a total amount raised now reaching EUR 150,000.

Currently, there is no information available regarding subsidiaries or prior founders' ventures. Sortrace offers an advanced smart waste monitoring solution designed to enhance the efficiency of waste management practices for municipalities and waste management companies. The core product leverages AI-powered image analysis to detect waste contamination and improperly sorted materials at both the bin and route levels. Utilizing continuous, on-truck data capturing via sensors, the system creates a visual record of each waste pickup while ensuring data security through end-to-end encryption and processing in an EU-hosted cloud.

Sortrace's solution aims to improve recycling rates and optimize waste sorting processes, providing actionable insights through clear dashboards and reports that identify hotspots and track trends over time. The primary clientele includes mid-sized municipalities, particularly in Sweden, where the technology is implemented to promote better recycling practices and operational efficiencies. Sortrace generates revenue through a subscription-based model in which municipalities and waste management companies engage in partnerships for the deployment of its AI-driven waste monitoring technology. Clients typically enter into agreements that include ongoing access to the Sortrace platform, which encompasses the installation of sensors and the use of the cloud-based data processing service.

These partnerships facilitate long-term relationships, as municipalities rely on the continued provision of actionable insights to improve waste management outcomes. The pricing structure is designed to align with the specific needs of municipalities, ensuring that the services provided, including the comprehensive dashboards and reports, deliver value and enhance operational capabilities in waste management. In March 2025, Sortrace AB raised EUR 150,000 in pre-seed funding from investor Antler, aimed at accelerating its growth. The company is focusing on expanding its market reach, particularly into new municipalities in Sweden, with plans for broader international expansion in the near future.

The funding will be utilized to enhance product development, including the launch of new features within their smart waste monitoring system, although specific product release dates have not been disclosed.