Soojib Co., Ltd.

Based in London, UK, founded in 2021, Soojib Co. , Ltd. , operates as a company that sells and distributes authentic K-Pop and K-Beauty merchandise. In January 2025, Soojib Co.

, Ltd. raised seed funding led by investor CNT Tech, with participation from other investor Korea Tech Incubator for Startup, being selected for Accelerator Investment-Driven Tech Incubator Program. The firm as of January 2025, is led by its CEO, Jeffrey. The company offers a diverse range of products, including music albums, exclusive merchandise, photocards, beauty items, and collectible goods associated with popular K-Pop groups and artists, catering to a growing global fanbase for Korean entertainment and beauty products.

These products are primarily sold through their online platform, which allows customers to pre-order items, purchase limited edition releases, and access special merchandise tied to specific events or promotions. Soojib's offerings are also designed to meet the needs of avid collectors and fans. The company serves a wide geographical market, including North America, Europe, and Southeast Asia.   The revenue generation model for Soojib is primarily based on direct-to-consumer sales, with products marketed through their e-commerce platform.

Some examples include [Pre-order] HARPER'S BAZAAR [2025. 02] (COVER : Stray Kids BANG CHAN) at GBP 19. 5, [POB] GOT7 - I GOT7 Doll Keyring at GBP 25. 30, etc.

The company plans to utilize the January 2025 funding to enhance its platform by utilizing convolutional neural networks and increase its global market presence.