Solsten, Inc.

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Solsten, Inc. - overview

Established

2018

Location

St. Paul, MN, US

Primary Industry

Marketing/Advertising

About

Founded in 2018, and based in California, US, Solsten, Inc. formerly known as 12traits, operates as a data-as-a-service-based infrastructure that utilizes machine learning to accelerate digital product performance. Solsten, Inc. offers an artificial intelligence-based platform that allows brands to understand customers on a deeply human level and provide businesses with an automated navigator, the frequency that enables to store, tag, search, and manage all their creative assets, and traits analytics of its audiences.


The company's client base includes MobilityWare, Mythical Games, Sky Mavis, Super Evil Megacorp, Starbreeze, Tilting Point, and Wooga. In September 2025, Solsten raised an undisclosed amount of growth capital funding from new investor Decathlon Capital Partners. The company plans to utilize the September 2025 funding to develop emotionally intelligent AI agents, expand its psychological AI platform Elaris, and strengthen core database services.


Current Investors

Inventure, Dentsu Ventures, Sisu Game Ventures

Primary Industry

Marketing/Advertising

Sub Industries

Market Research & Consulting, Analytics & Performance Software

Website

www.solsten.io/

Verticals

AdTech, Artificial Intelligence, Cloud Computing

Company Stage

Series B

Total Amount Raised

Subscriber access only

Solsten, Inc. - employee data

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