Sojern, Inc.

Founded in 2007 and based in Sojern, Inc. is a travel advertising company specializing in data-driven marketing solutions that enhance customer engagement for the hospitality sector. Their platform utilizes AI technology to optimize advertising across various digital channels. Sojern, Inc.

operates a travel advertising platform specifically designed for the hospitality industry, headquartered in San Francisco, US. The firm has undergone strategic changes to focus on leveraging technology in marketing. In November 2025, RateGain Travel Technologies Limited a portfolio company of GIC, Nomura Holdings, Goldman Sachs Asset Management, Axis Asset Management Company, ICICI Prudential Asset Management, Monetary Authority of Singapore, Sundaram Alternate Assets, SBI Investment and BNP Paribas, acquired Sojern, Inc. from Trident Capital, Norwest Venture Partners, Focus Ventures, Industry Ventures, Triangle Peak Partners and TCV for USD 250 million.

The funding was part of a larger USD 375 million equity and debt round. The transaction was completed in November 2025. Sojern provides a comprehensive travel advertising platform tailored for the hospitality sector. Their offerings include advanced marketing solutions that leverage AI technology, helping clients such as hotels, airlines, destinations, and attractions to engage target audiences effectively through tailored marketing strategies across digital channels.

This allows businesses to develop data-driven approaches, ensuring relevant messaging to prospective travelers, thus enhancing customer acquisition and retention. Sojern operates globally, with a strong presence in North America, Europe, and Asia, focusing on the travel and tourism industry's unique demands. Sojern's revenue model is primarily performance-based, centered on targeted advertising services across various digital formats. Clients typically engage in managed campaigns, allowing Sojern to optimize advertising spend using real-time data and analytics.

Pricing structures vary, offering both subscription-based access to the Sojern Marketing Platform and commission-based models, which ensure alignment of marketing expenditures with business outcomes. Their flagship offerings, including the Sojern Marketing Platform and AI-driven audience solutions, aim to maximize return on investment for clients by driving direct bookings and enhancing guest experiences. Looking ahead, Sojern plans to leverage the recent Series A funding of USD 120. 00 mn raised on November 2, 2018, to expand its product offerings and geographical footprint.

The company is currently designing new tools aimed at enhancing data analytics capabilities, slated for release in the upcoming year. Additionally, Sojern intends to penetrate new markets in Asia and Europe by the end of 2024, focusing on emerging travel destinations to further capitalize on global tourism trends.