Softopia
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Softopia - overview
Established
2015
Location
Hangzhou, Zhejiang, China
Primary Industry
Consumer Products
About
Established in 2015 in Hangzhou, China, Softopia operates in the plush toy sector, focusing on emotional engagement through creative product development. In July 2025, Softopia secured a strategic investment from Shanghai Xuanting Entertainment Information Technology Co. , Ltd. The company specializes in innovative plush toys made from composite materials and offers a variety of IP series such as Adou, Cino, Super Alber, HUG PARTY II, Echo, Endless Forest and Kiyomi.
These products are tailored to resonate emotionally with consumers, targeting a diverse clientele of direct consumers and retailers. Softopia generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers, focusing on flagship products like premium plush blind boxes and PPF plush figurines. Softopia generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers, focusing on flagship products like premium plush blind boxes and PPF plush figurines.
Current Investors
Shanghai Xuanting Entertainment Information Technology Co., Ltd.
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods
Website
www.lecheng.art/
Verticals
Manufacturing
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
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