SoftNext SAS

Based in France, SoftNext SAS specializes in delivering innovative software solutions aimed at enhancing operational efficiency for B2B clients across various sectors, including healthcare and retail. SoftNext SAS, the software division of Groupe Baelen, founded in 2017, operates in France, focusing on software solutions for businesses. The company has undergone strategic advancements to enhance its offerings but has no public record of major pivots. In July 2025, Perwyn invested in SoftNext SAS.

SoftNext's core offerings encompass a diverse range of technology and software solutions, primarily targeting B2B clients across various sectors. The company has established eight operational divisions, including Real Estate, Retail, Telecom and Media, Leisure, Healthcare, Communication, Experience Management, and Specialized ERP. Each division is designed to address specific industry challenges, facilitating operational efficiency and enhancing user experiences. By integrating advanced technologies and software solutions, SoftNext aims to optimize business processes and deliver tailored services to its clients.

The company serves a wide array of clients, including SMEs and larger corporations, with a focus on growth in key markets such as France, Europe, and North America. The end users of SoftNext's products include businesses seeking to leverage technology for improved performance and customer engagement across various sectors. SoftNext's revenue model is structured around B2B transactions, primarily through the provision of software solutions and services to its client base. The company engages in contractual agreements that involve subscription-based services, where clients pay recurring fees for access to SoftNext's technology and software offerings.

These partnerships facilitate long-term collaboration and continuous support, enhancing customer retention and satisfaction. Specific pricing plans for individual products or services are tailored to meet the diverse needs of its clients, ensuring that SoftNext remains competitive in the marketplace. By focusing on high-demand sectors such as healthcare and retail, SoftNext positions itself to capture substantial market share and drive revenue growth through its specialized ERP solutions and experience management tools. In July 2025, Perwyn invested in SoftNext SAS, although financial terms were not disclosed.

This investment will bolster SoftNext's growth and expansion plans. The company aims to launch new products that focus on enhancing user experiences and operational efficiency. Additionally, SoftNext is targeting expansion into new markets, specifically in Europe and North America, with strategic plans set to materialize following the latest funding.