Society6

Society6 is a platform that connects independent artists with consumers, offering a wide range of customizable print-on-demand products, primarily focused on art and home décor. Founded in 2009 in Redondo Beach, US, Society6 provides a space for artists to sell their designs through a print-on-demand model. The company was acquired by Demand Media in June 2013. The founding team includes Alli Trotman and Razvan Anghelache.

Julie Matrat and Yuta Komai currently serve as the CEO and executive team members, respectively. Society6 specializes in high-quality print-on-demand products, focusing on art and home decor items designed by independent artists. The platform offers a diverse range of products, including wall art, home accessories, clothing, and technology. Their core offering allows customers to personalize their spaces with unique designs, catering to various aesthetic preferences and functional needs.

Society6’s customer base predominantly includes art enthusiasts, interior decorators, and individuals seeking distinctive home decor solutions. The company's products are available primarily in North America, Europe, and select international markets, providing access to a global audience interested in curated artistic expressions for everyday use. Society6 operates on a direct-to-consumer sales model, facilitating transactions through its online platform where customers can purchase customized art and decor items. The revenue structure is based on sales of individual products, which are priced according to the type and complexity of the artwork as well as the medium selected by the customer.

The company emphasizes a seamless purchasing experience, allowing consumers to browse, customize, and order products that reflect their personal style. The business model leverages partnerships with artists, who receive a commission based on sales of their designs, fostering a collaborative ecosystem that benefits both creators and consumers. In June 2013, Society6 was acquired by Demand Media, a portfolio company of Oak Investment Partners, Spectrum Equity Investors, Generation Partners, and Goldman Sachs. The company plans to utilize its recent funding to enhance its product offerings and expand its market reach, targeting new international locations while continuing to innovate within the art and home decor sectors.