Society Brands, Inc.
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
Society Brands, Inc. - overview
Established
2020
Location
Canton, OH, US
Primary Industry
Internet
About
Based in Ohio, US, and founded in 2020 by CEO Michael Sirpilla, Justin Sirpilla, James Gilbert, Shawn Dougherty, Society Brands, Inc, formerly known as Encapa, Inc. , also known as Society Brands of Ohio, Inc. doing business as Society Brands is a tech-enabled consumer products company that acquires acquire small and medium-sized e-commerce native brands that primarily sell on Amazon and DTC (direct-to-consumer) websites. In September 2025, Society Brands, Inc.
, a portfolio company of Gullane Capital, Callais Capital Management, North Coast Ventures, and I80 Group, acquired Crunchi, LLC. Financial terms of the transaction were not disclosed. The acquisition enables Society Brands, Inc. to expand its portfolio of health and personal care brands targeting consumers concerned about product ingredients and safety.
Society Brands creates a connection between the Amazon FBA businesses and aggregators by offering support and resources to Amazon sellers to attain growth milestones and maximize their potential. The acquisition enables Society Brands, Inc. to expand its portfolio of health and personal care brands targeting consumers concerned about product ingredients and safety.
Current Investors
I80 Group, North Coast Ventures, Callais Capital Management
Primary Industry
Internet
Sub Industries
Consumer Products, Internet
Website
www.societybrands.com
Verticals
E-commerce
Total Amount Raised
Subscriber access only
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.