Socialbakers a.s.

Socialbakers a. s. is a technology company specializing in social media management, providing businesses with tools to enhance customer engagement and optimize their digital marketing strategies. Founded in 2008 in Prague, Czech Republic, Socialbakers a.

s. focuses on delivering social media analytics and management solutions. The company underwent a significant transformation when, in June 2021, it merged with Astute, Inc. to form Emplifi.

The founders, Jan Rezab and Lukas Maixner, have a history of innovation in the digital marketing space. The latest funding round, Series C, led by Index Ventures, raised USD 26. 00 mn, bringing the total amount raised to USD 26. 00 mn.

As of June 2021, Socialbakers has completed 5 deals. Socialbakers offers a comprehensive suite of social media management solutions designed to enhance brand engagement, drive customer loyalty, and streamline operations across various digital touchpoints. The core product, Emplifi Fuel, integrates advanced AI capabilities to assist businesses in organizing, planning, and executing their social media strategies effectively. Its modular platform enables users to customize solutions that cater to specific needs in social media marketing, commerce, and customer care.

The company serves a diverse clientele, including agencies, retail and eCommerce brands, consumer packaged goods companies, media and entertainment providers, and hospitality businesses, with its platform utilized in North America, Europe, and Asia. In 2020, Socialbakers reported a revenue of USD 49. 32 mn, with an EBITDA of USD -24. 80 mn.

The firm generates revenue primarily through subscription-based models for its social media management platform, offering tiered pricing plans to accommodate various client needs. The service structure includes customizable packages that allow clients to integrate functionalities like social customer care, analytics, and influencer management into their operations. Socialbakers aims to leverage its recent merger with Astute, Inc. to expand its product offerings and enhance its market presence.

They are focused on developing new functionalities within the Emplifi platform to better serve their clients and are looking to penetrate additional geographic markets by the end of 2023. The funds raised in the Series C round will support these initiatives and facilitate the launch of new products designed to address evolving customer needs in the social media landscape.