Snooplay India Private Limited
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Snooplay India Private Limited - overview
Established
2020
Location
Noida, -, India
Primary Industry
Internet
About
Based in India, Snooplay India Private Limited is an innovative online platform that specializes in a comprehensive range of toys and games designed to support children's growth and development across various age groups. Founded in 2020 and headquartered in Noida, India, Snooplay India Private Limited operates primarily as an online marketplace for toys. The company has successfully completed two deals, with its most recent funding round occurring on July 31, 2025, where it raised INR 80 million in pre-Series A funding led by Pravek Family Office. The company has not indicated any changes in its business model or structure since its inception.
Snooplay. in offers a wide assortment of toys and games for children, which includes educational toys, crafting kits, outdoor play equipment, and licensed toys featuring popular characters. These products are crafted to enhance creativity, cognitive skills, and social interaction among children, catering to a diverse customer base including parents, caregivers, and educators. The platform serves children from newborns up to 12 years and also includes options for adults, ensuring a broad appeal.
Operating on a direct-to-consumer model, Snooplay facilitates transactions via its e-commerce platform, featuring a variety of toys such as remote-controlled cars and educational STEM kits. The company engages in one-time sales with potential bulk orders for schools or events, and maintains a pricing structure that accommodates diverse customer budgets. Snooplay emphasizes quality packaging and prompt delivery to enhance customer satisfaction and foster loyalty. In July 2025, Snooplay India Private Limited raised INR 80 million to support its growth initiatives, including the development of two artificial intelligence-powered products and the expansion of its toy buyback program.
The company also plans to grow its private label offerings and enhance core operations. These efforts aim to bolster its market presence while expanding into new geographic regions.
Primary Industry
Internet
Sub Industries
Search Engines
Website
www.snooplay.in
Verticals
Artificial Intelligence, E-commerce
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only
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