Snoap

Snoap is an innovative UK-based company that specializes in eco-friendly solid soap and dispenser systems, providing a sustainable alternative to conventional liquid soaps while addressing plastic waste concerns. Founded in 2020 in the UK, Snoap focuses on creating solid soap dispensers that convert soap bars into powder. In March 2025, Snoap raised GBP 50 million in funding to enhance its market presence and operational capacities. The company operates its headquarters in London, UK, and has executed one total deal.

Snoap's core product offerings revolve around their innovative solid soap and dispenser system, designed to provide an eco-friendly alternative to traditional liquid soaps. The dispenser hygienically converts solid soap bars into a powder form, minimizing mess while ensuring a nourishing wash experience for users. This dual-functionality addresses the growing concern of plastic waste, particularly relevant in the UK where liquid soap production generates approximately 1. 8 billion plastic bottles annually.

Snoap targets environmentally conscious consumers, families, and individuals seeking sustainable hygiene solutions, emphasizing convenience without compromising on skin care or ecological impact. Their products are marketed primarily in the UK and are tailored to consumers who prioritize both personal wellness and environmental responsibility. Snoap's revenue model is primarily based on direct-to-consumer sales, facilitated through online orders of their solid soap dispensers and refill products. Customers can purchase individual units or opt for refill subscriptions, allowing for regular deliveries of the solid soap at a competitive pricing structure.

The flagship products include the Snoap solid soap dispenser and refill packs, which are priced to appeal to budget-conscious consumers while promoting long-term savings compared to conventional liquid soap options. This pricing strategy not only fosters customer loyalty but also aligns with broader consumer trends favoring sustainable and cost-effective household products. The company’s revenue is generated through straightforward e-commerce transactions, with a focus on building a loyal customer base through exclusive offers and discounts. In March 2025, Snoap raised GBP 50 million in venture funding from individual investors.

The company will use the funding to expand consumer and business relations, focusing on reducing plastic waste and lowering costs. Plans include launching new product lines within the next year and entering additional markets in Europe and North America by late 2025.