Sneaks Up

Sneaks Up is a premium retailer dedicated to providing high-quality sneakers, sports shoes, and athletic apparel, catering to a diverse clientele with a focus on functionality and style. Sneaks Up operates as a specialized retailer focused on sneakers and athletic clothing. Founded in 2014, the company is headquartered in Istanbul, Turkey. The founder has a background in retail and may have previously founded other ventures.

Sneaks Up completed its most recent funding round on May 2, 2025, with a total of one deal reported. Sneaks Up is a premium retailer specializing in sneakers, sports shoes, and athletic clothing. The company offers a diverse collection catering to various demographics, including men, women, and children, with specific lines dedicated to basketball, running, and lifestyle footwear. Their core offerings include popular brands such as Nike, Adidas, New Balance, Asics, and Puma, known for their innovative designs and performance features.

Customers engage with the brand through online platforms and physical stores, providing a seamless shopping experience that allows for in-person assessment and collection of products. The geographical markets served by Sneaks Up include major urban centers across Turkey, as well as international customers via their online platform, ensuring wide accessibility to their premium product range. The company aims to meet the needs of consumers looking for both functionality in athletic performance and style in casual wear. The revenue model of Sneaks Up is based on direct sales of footwear and apparel through both retail and online channels.

Transactions primarily occur through direct-to-consumer sales, allowing customers to purchase products outright without intermediaries. The company’s flagship products include high-demand sneakers and sports apparel that appeal to fashion-conscious and athletic consumers alike. Each product line is priced competitively within the premium segment of the market, ensuring that customers perceive value in the quality and brand recognition of the items offered. Through promotional campaigns and loyalty programs, Sneaks Up also incentivizes repeat purchases, enhancing customer lifetime value.

The combination of in-store and online transactions facilitates a robust revenue stream, enabling the company to effectively reach its target customer base. In May 2025, Sneaks Up raised an undisclosed amount of venture funding from new investors Maxis and Lycian Capital. The company will use the funding to enhance its growth globally and locally. Plans include the upcoming launch of new sneaker lines tailored for various sports, with specific details on release dates to be announced.

Additionally, the company aims to expand its presence into new international markets, targeting regions beyond Turkey by the end of 2026.