Snap Inc.
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Snap Inc. - overview
Established
2011
Location
Santa Monica, CA, US
Primary Industry
Internet
About
Based in California, US, and founded in 2011, Snap Inc. develops and operates Snapchat, a mobile application that allows users to take photos, record videos, and share creativity by adding text and doodles. The company trades on the New York Stock Exchange (NYSE) under the ticker symbol SNAP. In August 2018, Snap Inc.
raised USD 250 million in PIPE funding led by an individual investor. The company has raised a total of USD 5,273. 35 million in funding. The PIPE funding valued Snap Inc.
at USD 14 billion at post-money. Snap Inc. provides Snapchat, which is its core mobile device application and contains five distinct tabs, complemented by additional tools that function outside of the application. These five tabs are camera, communication, snap map, stories, and spotlight.
The company connects both brand and direct response advertisers to Snapchat users globally. In addition, Snap offers the ability to bid for advertisements that are designated to drive Snapchat users to visit a website, visit a local business, call, or text a business, download an app or return to an app. Moreover, the company provides third-party and first-party solutions to offer a vast array of analytics on campaign attributes like reach, frequency, demographics, and viewability. Snap also offers Spectacles, which is a wearable device that connects with Snapchat and captures photos and videos from a human perspective.
Snap generates revenue from the sale of its advertising products, which primarily include Snap Ads and AR Ads, and measurement services referred to as advertising revenue. In addition, the company also generates revenue from sales of its hardware product, Spectacles. In the fiscal year 2020, the company generated USD 2. 5 billion in revenue and USD 4.
1 billion in 2021. Snap plans to continue to introduce new products and features regularly.
Current Investors
Institutional Venture Partners, Sequoia, T Rowe Price
Primary Industry
Internet
Sub Industries
Social Networking & Communication Platform
Website
www.snapchat.com
Verticals
Augmented Reality (AR), Mobile Apps, Social Media
Company Stage
Mature
Total Amount Raised
Subscriber access only
Snap Inc. - timeline of key events
Snap Inc. - financials
| Fiscal Year Ended | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 | Dec 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 58,700,000 | 404,500,000 | 824,949,000 | 1,180,446,000 | 1,715,534,000 | 2,506,626,000 | 4,117,048,000 | 4,601,847,000 | - | - | - |
| % Revenue Growth (YoY) | - | 589.1% | 103.9% | 43.1% | 45.3% | 46.1% | 64.2% | 11.8% | - | - | - |
| EBITDA (USD) | (365,200,000) | (491,200,000) | (3,424,288,000) | (1,176,802,000) | (998,286,000) | (693,927,000) | 825,521,000 | (1,186,268,000) | - | - | - |
| Operating Income (USD) | (380,500,000) | (520,300,000) | (3,485,576,000) | (1,268,450,000) | (1,103,328,000) | (862,072,000) | 702,069,000 | (1,395,306,000) | - | - | - |
| Operating Margin | (648.2%) | (128.6%) | (422.5%) | (107.5%) | (64.3%) | (34.4%) | 17.1% | (30.3%) | - | - | - |
| % EBITDA Margin | (622.1%) | (121.4%) | (415.1%) | (99.7%) | (58.2%) | (27.7%) | 20.1% | (25.8%) | - | - | - |
| NET Income (USD) | (372,900,000) | (514,600,000) | (3,445,066,000) | (1,255,911,000) | (1,033,660,000) | (944,839,000) | 487,955,000 | (1,429,653,000) | - | - | - |
| % Net Margin | (635.3%) | (127.2%) | (417.6%) | (106.4%) | (60.3%) | (37.7%) | 11.9% | (31.1%) | - | - | - |
Snap Inc. - employee data
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