Snak-King Corporation Asset Profile

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Year established

1978

Location

City of Industry CA US

Primary Industry

Food

About

Founded in 1978 and based in California, US, Snak-King Corporation, through its brands Vitner's, Granny Goose, El Sabroso, Jensen's Orchard, and The Whole Earth, manufactures packaged and processed food such as cracklings, pork rinds, popcorn, and potato and corn chips. The company also sells its products on its website. The company is headed by its CEO Barry Levin. In August 2024, Falfurrias Capital Partners acquired Snak-King Corporation. Snak-King offers a diverse portfolio of snack brands, including names like El Sabroso, The Whole Earth, and Granny Goose. The company’s products are noted for their variety, catering to a wide range of consumer preferences. The firm product range includes seasoned/flavored tortilla chips, Tapatio, plain tortilla chips, and many others. Additionally, Snak-King provides private label and co-manufacturing services, allowing other brands to leverage their knowledge in snack production.

Current Investors

Falfurrias Capital Partners

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Primary Industry

Food

Sub Industries

Snack Foods

Website

www.snakking.com

Verticals

Manufacturing

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Deals

Deals Type
Buyout
Add-on

Deal Status	Target (s)	Deal Date	Investor(s)	Seller(s)	Deal size (Mn)	Enterprise value (Mn)	Post-money valuation (Mn)	EBITDA multiple (x)	Revenue multiple (x)	Lead partner (s)
Completed	Snak-King Corporation	16 Aug 2024
Completed	Vitner’s Snack Food Brand and Distribution Assets	11 Jan 2021

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