SmartSign
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SmartSign - overview
Established
1999
Location
Brooklyn, NY, US
Primary Industry
Business Support Services
About
Based in New York, US, and founded in 1999 by Blair Brewster, XpressMyself. com LLC, dba SmartSign, operates as an online retailer of customized signs and plaques including safety and facility signs. The company owns MySafetySign, MyParkingSign, and over 40 additional websites, and has offices in Brooklyn and India. The corporation also has 12 different specialized production plants around the United States.
It also has one million customers in over 75 different countries. In early 2026, Standout Capital invested in SmartSign. Financial terms were not disclosed. The company provides an e-commerce platform that offers customers custom metal signs (evacuation signs, facility signs, decorative signs, mini aluminum signs, and others), custom plastic signs (engraved signs, showcase signs, 2-sided corridor signs, A-frame signs, and others), sidewalk signs (bigboss vs competition, changing message signs, compare message board models, and others), numbers and letters (convenient kits, die-cut letters and number sheets, die-cut numbers and letters, numbered hot dots, and others), and popular signs (property signs, indoor signs, and safety signs).
Current Investors
Norwest Venture Partners, Sentinel Capital Partners
Primary Industry
Business Support Services
Sub Industries
Commercial Printing, Retail
Website
www.smartsign.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
SmartSign - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | SmartSign | - | ||||||||
| Secondary Buyout | Completed | SmartSign | - |
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