Smartsign AB

Based in Sweden, Smartsign AB is a digital signage software provider, delivering cloud and on‑premises solutions for managing, scheduling, and publishing content across digital display networks. Based in Borlänge, Sweden and founded in 1997 by Åke Hörnell, Smartsign AB operates as a B2B digital signage software and solutions provider which develops and delivers cloud and on-premises platforms for managing and publishing content on digital displays, along with integrated hardware and installation services. Standout Capital, along with the company's management acquired a majority stake in the company in February 2026. In addition to its software offerings, Smartsign leverages an extensive partner network to deliver end-to-end digital signage solutions—including hardware sourcing, installation, startup support, and ongoing service.

The platform empowers over 1,700 B2B clients to effortlessly create, schedule, and broadcast content across digital screens in varied environments. Based in Sweden, Smartsign AB is a digital signage software provider, delivering cloud and on‑premises solutions for managing, scheduling, and publishing content across digital display networks. The company’s revenue is generated primarily through subscription fees for its digital signage software, along with licensing, support, and related professional services offered to B2B customers. Smartsign AB plans to use its February 2026 private equity funding to accelerate growth, invest further in innovation and support, and build an even stronger platform for customers and partners in the upcoming years.