smarTours LLC
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smarTours LLC - overview
Established
1996
Location
New York, NY, US
Primary Industry
Travel & Leisure
About
smarTours LLC is a travel company that specializes in providing guided tours and travel packages designed for diverse travel preferences, ensuring memorable experiences for all customers. Founded in 1996, smarTours LLC is based in New York, US, and focuses on offering travel experiences to customers. The company has undergone strategic changes to enhance its service offerings, emphasizing guided tours in various global locations. Christine Petersen is the CEO, bringing her expertise to the company’s operations.
In October 2017, Summit Park Partners completed the recapitalization of smarTours LLC, with financial terms remaining undisclosed. smarTours LLC offers a comprehensive suite of travel solutions, including various guided tours and travel packages that cater to different travel styles and preferences. Their services are designed to facilitate memorable travel experiences for individuals and groups, promoting engagement and cultural immersion. The company markets its travel products extensively across North America and Europe, targeting diverse client segments from casual travelers to adventure seekers.
The company generates revenue through a structured model incorporating tour package sales and partnerships, primarily on a subscription basis where clients pay for travel services upon booking. Additionally, smarTours engages in B2B transactions with organizations seeking customized travel arrangements. Revenue streams are supported by various pricing plans that cater to different customer needs, ensuring a steady flow of income while fostering long-term relationships with clients. smarTours LLC plans to launch new travel packages in 2023, focusing on unique destinations and experiences that cater to evolving customer preferences.
The company aims to expand its market presence in Asia and South America by 2025, targeting travelers seeking diverse cultural experiences. The recapitalization in October 2017 will be utilized to support these initiatives, enhancing marketing efforts and expanding the operational capacity to accommodate the anticipated growth in customer demand.
Current Investors
Summit Park
Primary Industry
Travel & Leisure
Sub Industries
Hospitality Services, Travel & Tourism
Website
www.smartours.com
Company Stage
Mature
Total Amount Raised
Subscriber access only
smarTours LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Recapitalisation | Completed | smarTours LLC | - |
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