Smartico

Smartico, based in Sofia, Bulgaria, offers a specialized CRM and gamification platform designed to enhance player engagement and retention for the iGaming industry through automation and personalized experiences. Founded in 2018, Smartico provides innovative solutions specifically for the iGaming sector, focusing on player retention strategies. The company has engaged in one deal as of April 6, 2026, when it was acquired by Mobius Solutions, Ltd. , a portfolio company of Summit Partners.

The founder's prior experience in technology and gaming has contributed to Smartico's strategic direction. Smartico specializes in providing a unified CRM and gamification solution specifically tailored for the iGaming industry. The platform integrates CRM automation, gamification tools, and engagement solutions into a single, real-time interface aimed at improving player retention through hyper-personalized messaging and automated workflows. Key product offerings include customizable gamification tools such as the Loyalty Wheel, Scratch Cards, and Daily Loot Boxes, which engage players and drive loyalty.

Smartico also features AI models that analyze player data to generate actionable insights, facilitating optimized player engagement and retention strategies. The company's products are designed for a global client base that includes iGaming operators across various markets, focusing on regions such as Europe, North America, and Asia. Smartico's revenue model is subscription-based, structured around monthly active users who access its comprehensive suite of CRM and gamification services. Clients typically engage in a partnership that includes a dedicated Success Manager who assists with the integration of the platform and ongoing support.

The pricing tiers are defined based on the number of active users, encompassing both CRM automation and gamification features without hidden fees or separate module costs. This transparent pricing structure allows iGaming operators to manage their player engagement strategies effectively while benefiting from the full range of Smartico's offerings, including its renowned Loyalty Engine and AI-driven insights. Transactions between Smartico and its clients reflect a direct B2B model, where operators leverage the platform to enhance player interactions and retention strategies within their respective brands. In April 2026, following its acquisition by Mobius Solutions, Ltd.

, Smartico plans to expand its product offerings by launching new gamification features designed to further improve player engagement. The company aims to penetrate additional markets in Asia and North America by the end of 2026, utilizing the resources from the recent acquisition to enhance its development capabilities and marketing reach.