Smallable

Smallable is a family concept store that offers a diverse range of curated fashion, design, and lifestyle products tailored for families, emphasizing quality and creativity. Founded in 2008 by Cécile Roederer and Pierre Rochand, Smallable operates out of Paris, France. The company specializes in providing a unique selection of family-oriented products, having successfully raised EUR 5. 95 mn in a Series B funding round led by Alven in February 2015, bringing their total funding to EUR 5.

95 mn and a current valuation of EUR 11. 35 mn. Smallable operates as a family concept store, providing a curated selection of fashion, design, and lifestyle products that cater to families. The core product offerings include high-quality clothing and accessories for children and women, furniture, toys, and decorative items.

These products are sourced from a variety of exclusive brands, many of which are not available elsewhere. The company emphasizes creativity and quality, showcasing unique pieces that reflect contemporary design trends. Smallable's offerings are available in several international markets, including the United States, Canada, various European countries, and regions in Asia, effectively serving a diverse clientele of parents and caregivers looking for distinctive and stylish family-oriented products. Smallable generates revenue through direct-to-consumer sales via its e-commerce platform, where customers can purchase individual items from its extensive catalog.

The transaction structure typically involves one-time purchases, with a minimum order requirement of EUR 200 to qualify for promotional offers. Customers benefit from curated collections and seasonal drops, including flagship offerings from prominent brands, which are updated regularly. While specific pricing details for individual items are not disclosed, the store's emphasis on high-quality and design-oriented products suggests a premium pricing strategy. Smallable also engages with its customer base through newsletters and marketing campaigns, driving repeat business and fostering a community around its lifestyle branding.

In February 2015, Smallable successfully raised EUR 6 mn from new investors Aurinvest and Sigma Gestion, as well as returning investor Alven, to support its growth strategy. The funding is likely to be allocated towards the development of new product lines and enhancing their marketing efforts to expand into further international markets. Specifically, Smallable is looking to strengthen its presence in the Asian market and is targeting new regions in Europe by the end of 2023.