SMAAART

Based in France, SMAAART is a refurbishment company specializing in electronic devices, including smartphones, tablets, and computers, dedicated to providing high-quality, sustainable alternatives to new products. SMAAART is a refurbishment company focused on electronic devices. Founded in 2017, it has undergone strategic adjustments to enhance its operations. The company is headquartered in France, and it was acquired by Quadia in April 2022, which aims to expand its refurbished hardware business.

The founder has a history in entrepreneurship, although specific details were not provided. The company has successfully completed three deals, with its latest funding round in April 2022 raising EUR 2. 014 mn, bringing the total amount raised to EUR 2. 014 mn and a current valuation of EUR 14.

050 mn. SMAAART specializes in the refurbishment of electronic devices, specifically smartphones, tablets, and computers. Their core offerings include a wide range of well-known brands such as Apple, Samsung, Huawei, and Lenovo, with all products being rigorously tested and restored to ensure full functionality. The refurbishment process includes data erasure, functional testing across 60 different checkpoints, and replacement of any defective components, resulting in devices that carry warranties of up to 24 months.

The primary end users are environmentally conscious consumers and businesses looking for cost-effective, sustainable alternatives to new devices, as well as local consumers who appreciate the benefits of supporting French industry. SMAAART’s products are marketed primarily in France and extend to select European markets, emphasizing their commitment to local manufacturing and eco-friendly practices. SMAAART generates revenue through direct sales of refurbished electronic devices to consumers and businesses, employing both business-to-business and direct-to-consumer models. In the most recent year, the company reported a revenue of EUR 25,396,755.

90 and an EBITDA of EUR 1,209,102. 30. Customers can choose from various pricing plans, which may include tiered pricing based on the cosmetic condition of the devices. The company positions its products as up to 70% cheaper than new equivalents while maintaining high quality and functionality.

Revenue is also supported by a customer service framework that provides ongoing support for products, enhancing customer loyalty and repeat purchases. Transactions typically occur through their online platform, where consumers can browse product listings, complete purchases, and access after-sales support. SMAAART plans to leverage its recent acquisition by Quadia to expand its hardware refurbishment business and scale operations. The company is actively designing new products targeted for launch in the near future, although specific release dates are not yet disclosed.

Furthermore, SMAAART is looking to expand into new markets beyond France, specifically targeting additional European countries, although detailed timelines for these expansions have not been provided. The recent funding will be utilized to support these growth initiatives and enhance the company’s operational capabilities.