Slyp Pty Ltd

Slyp Pty Ltd provides a customer engagement platform that enhances relationships between retailers and consumers through innovative technology solutions such as digital receipts and loyalty programs. Founded in 2017 and headquartered in Sydney, Australia, Slyp Pty Ltd specializes in customer engagement solutions for retailers. The company has not undergone any significant pivots or structural changes to date. The founding team includes Frédéric BREBION, Larissa Younes, Mike Boyd, Paul Weingarth, and Spiro Rokos.

Paul Weingarth currently serves as CEO. Slyp has raised a total of AUD 2. 70 million, with the latest funding round completed in September 2023, attracting investment from Commonwealth Bank of Australia. The company has participated in 9 deals to date, with a current valuation of AUD 179.

347 mn. Slyp Pty Ltd offers a comprehensive customer engagement platform designed to enhance first-party relationships between retailers and consumers. The company's core product suite includes card-linked offers, a frictionless loyalty platform, and digital receipt solutions. These offerings enable retailers to connect with millions of potential customers through bank partner apps, delivering personalized incentives at both SKU and category levels to drive in-store traffic and sales growth.

Additionally, Slyp's technology facilitates tax-compliant digital receipts delivered through various channels such as bank apps, SMS, or email, thereby transforming the end of a transaction into the beginning of a customer relationship. Slyp's services cater primarily to retailers in Australia but also extend to international markets, leveraging integrations with leading software solutions, including point-of-sale systems and customer relationship management platforms. Slyp's revenue model is primarily structured around partnerships with retailers and banks, utilizing a transaction-based approach alongside subscription services for its technology platform. Retailers engage Slyp's services through various agreements that may include fees for card-linked offers and loyalty program enhancements, allowing them to access a robust suite of engagement tools.

The transaction structure involves retailers leveraging Slyp's technology to provide tailored offers to customers, which drives foot traffic and increases sales in-store. Revenue is further generated through the digital receipt services, which provide tax-compliant proof-of-purchase and facilitate ongoing customer engagement post-sale. Slyp's flagship products, including its digital receipt solution and loyalty platform, are integral to driving customer retention and enhancing overall business performance for its retail partners. In September 2023, Slyp Pty Ltd raised AUD 2.

70 million in venture funding from Commonwealth Bank of Australia to support its future growth initiatives. The company is focused on launching new products designed to further enhance customer engagement capabilities, although specific release dates have not yet been disclosed. Slyp is also targeting expansion into additional international markets, aiming to broaden its presence beyond Australia. These efforts will leverage the recent funding to bolster product development and market entry strategies.