SleepScore Labs

SleepScore Labs specializes in innovative sleep improvement solutions, primarily through its proprietary SleepScore App, which utilizes advanced sonar technology for non-invasive sleep tracking and analysis. SleepScore Labs was founded in 2016 in Carlsbad, US, focusing on enhancing sleep health. The company emerged from a joint venture involving Dr. Mehmet Oz, ResMed, and Pegasus Capital Advisors, aiming to provide insights into sleep quality.

Colin Lawlor serves as the CEO, bringing expertise in sleep science and wellness. SleepScore offers a comprehensive suite of sleep improvement solutions centered around its flagship SleepScore App, which utilizes patented sonar technology to track and analyze sleep patterns without the need for wearables. The app measures various sleep metrics, including sleep duration, stage breakdown (light, deep, and REM), and provides personalized advice based on users' sleep data. SleepScore targets a broad audience, including individual consumers seeking better sleep and businesses looking to incorporate sleep insights into their products and services.

Its offerings are designed for a global market, with significant customer bases in North America, Europe, and Asia, catering to users across diverse demographics seeking to enhance their sleep quality through science-backed recommendations and coaching. The revenue model for SleepScore primarily revolves around subscription-based access to its app and accompanying services. Users may subscribe for regular access to enhanced features, such as in-depth sleep analysis and personalized coaching, which are designed to optimize their sleep experiences. Partnerships with healthcare providers and wellness platforms are also integral to the revenue generation strategy, allowing SleepScore to integrate its sleep intelligence into broader health management solutions.

The pricing structure for these subscriptions varies based on the services offered, allowing clients to choose plans tailored to their specific needs and preferences. The company focuses on both direct-to-consumer sales through its app and B2B partnerships, enhancing its reach and impact in the sleep wellness market. In January 2017, Dr. Mehmet Oz, ResMed, and Pegasus Capital Advisors launched SleepScore Labs, a joint venture focused on helping people understand and improve their sleep.

Recent funding will support the development of new features and enhancements to the SleepScore App, aimed at expanding its functionalities. The company plans to target additional markets in Europe and Asia by the end of 2023, further solidifying its global presence in the sleep health sector.