Sleep or Die

Based in Vancouver, Canada, Sleep or Die is a company focused on enhancing sleep quality through innovative products, catering particularly to individuals associated with the zombie subculture. Sleep or Die was founded in 2025 in Vancouver, Canada, and specializes in sleep-enhancing products. The company has engaged in one deal as of May 2026, securing USD 1 million in funding from True Beauty Ventures. The company does not have any reported subsidiaries or parent companies, and there have been no pivots or mergers noted in its operational history.

Sleep or Die™ primarily offers sleep-enhancing products designed for those seeking improved rest, particularly within the zombie subculture. Their product lineup includes Sleep Strips and Sleep Tape, alongside merchandise like Lights Out Matches and Persephone Stickers. Sleep Strips aim to facilitate restful sleep while Sleep Tape allows for a more personalized sleep experience. Targeting consumers across North America, Europe, and parts of Asia, the company promotes alternative lifestyle products through a membership model that provides perks such as discounts and early access to new items.

Sleep or Die™ generates revenue through direct-to-consumer online sales of its unique sleep products, including Sleep Strips priced at USD 54. 00 and Sleep Tape at USD 34. 00. The company also offers subscription options for regular deliveries, enhancing customer engagement and retention.

This approach fosters a loyal client base while ensuring consistent revenue streams from its specialized product offerings. In May 2026, Sleep or Die secured USD 1 million in venture funding to support its growth initiatives. The company plans to launch new sleep-enhancing products to cater to its target demographic, expanding its market presence into additional regions. Specific details on upcoming product launches and targeted geographic expansions are not provided, but the funding will be utilized to enhance product development and marketing strategies.