SLEEK Corp.

Based in South Korea, SLEEK Corp. develops an integrated online platform that connects consumers with trainers and fitness facilities, offering a range of health and fitness services. SLEEK Corp. specializes in fitness and health services by providing an online platform called HiFive that connects users with trainers and fitness facilities.

Founded in 2017 in Seoul, South Korea, the company has successfully completed a total of 3 funding deals, with the most recent being a pre-Series A funding round in May 2020, raising KRW 3. 5 billion led by SparkLabs Ventures along with other investors. The company's founder, Eric Kim, has a background in the fitness industry, contributing to the company's strategic direction and growth. SLEEK Corp.

offers a variety of fitness and health-related services, primarily through its platform HiFive. This platform connects consumers with fitness trainers and facilities, allowing users to find workout partners and engage in health improvement programs. Among its offerings are Sleek Boost, which enhances cardiovascular and muscular endurance, and MVM iPT, a personalized weight training program. The services cater to a diverse clientele, including fitness enthusiasts and health-conscious individuals, with a focus on expanding into global markets beyond South Korea.

The company generates revenue mainly through subscription-based fitness services, particularly via the HiFive platform. This platform allows users to access personalized training plans and community engagement tools, with revenue derived from both direct user subscriptions and partnerships with fitness centers. With a current membership base of 260,000, SLEEK Corp. 's pricing structure aims to provide competitive access to its offerings.

Following the pre-Series A funding round that raised KRW 3. 5 billion in May 2020, SLEEK Corp. plans to utilize this capital to expand its operations into the Asian market, with Japan identified as a key target region. The company is also developing new products and services to enhance its offerings on the HiFive platform, aiming to release updates in line with its growth strategy by the end of 2021.