Skipta

Skipta is a specialized digital platform that connects healthcare professionals through various communities, facilitating knowledge sharing and collaboration across medical fields. Skipta was founded in 2009 in Lancaster, US. It provides a digital platform for healthcare professionals to connect and share insights. The company raised USD 2.

5 mn in Series A funding from Mansa Capital in February 2015, marking its most recent deal. Theodore Search serves as both the founder and CEO of Skipta. Skipta offers a robust digital platform tailored specifically for healthcare professionals (HCPs) featuring over 50 specialty communities, such as Cardiologist Connect and Clinical Oncology Forum. The platform allows HCPs to interact, share clinical insights, and stay informed about advancements.

Its services target HCPs in the U. S. while catering to pharmaceutical companies and healthcare marketers seeking to enhance professional development and networking. By utilizing a comprehensive data lake, Skipta segments audiences to ensure relevant advertisements reach users at optimal times.

Skipta generates revenue through partnerships and advertising within its specialized medical communities. The company primarily conducts B2B transactions, where pharmaceutical and healthcare marketers pay to promote their products to targeted HCP audiences. Advertisements are integrated with relevant editorial content, enhancing user engagement and aligning marketing efforts with healthcare providers' interests. Following its most recent funding round in February 2015, Skipta plans to enhance its platform with new features aimed at improving user interaction and engagement.

The funds raised will support initiatives to advance its technological capabilities. Skipta is also exploring expansion into additional healthcare sectors and geographical markets to increase its reach and service offerings.