SkinSeoul

Based in Singapore and founded in 2024 by co-founders Kuenyoung Park (CEO) and Ingo Wey, Truebrand PTE. LTD. , doing business as SkinSeoul, operates as a provider of a wide range of beauty and skincare products, particularly focused on Korean beauty (K-beauty). In September 2024, SkinSeoul raised an undisclosed amount of seed funding from Series Ventures.

The company provides a broad range of skincare products, including gentle foaming and hydrating gel cleansers, soothing rose and exfoliating AHA toners, hydrating and brightening essences, as well as vitamin C and hyaluronic acid serums. Moreover, the firm offers moisturizers that include a lightweight hydrating cream and a rich nourishing cream, and hydrating sheet masks and purifying clay masks. Furthermore, SkinSeoul offers sun protection, offering a broad-spectrum SPF 30 sunscreen and a tinted moisturizing sunscreen with SPF 50. Additionally, the firm provides personalized skincare recommendations based on customer preferences.

The company generates revenue primarily through the sale of skincare products on its e-commerce platform. Products include cleansers and toners ranging from SGD 15 to SGD 25, essences priced between SGD 20 and SGD 30, serums from SGD 30 to SGD 50, moisturizers between SGD 25 and SGD 40, masks ranging from SGD 10 to SGD 30, and sunscreens priced at SGD 25 to SGD 35. The company plans to use its proceeds from September 2024 funding to introduce a new business model that reduces entry barriers for Korean cosmetics in global markets.