SkinnyBrands Ltd

SkinnyBrands Ltd develops and markets a portfolio of lower-calorie alcoholic beverages tailored for health-conscious consumers, ensuring flavorful yet healthier options without compromising on taste. Founded in 2012 in Manchester, UK, SkinnyBrands Ltd produces a range of lower-calorie alcoholic beverages. The company was founded by Thomas Bell and is currently led by CEO Thea-Lize Moolman. SkinnyBrands has not undergone significant pivots or changes in business operations since its inception.

In May 2019, Mosaic Private Equity acquired a 37. 5% minority stake in the company, details of which were not disclosed. SkinnyBrands specializes in producing a variety of lower-calorie alcoholic beverages, including Skinny Lager, Skinny IPA, and Skinny Fruit Cider. Each of these products is brewed in the UK using premium ingredients and traditional techniques.

Skinny Lager and Skinny IPA have an alcohol by volume (ABV) of 4% and contain only 89 calories per serving, while Skinny Fruit Cider features a unique mixed berry flavor, offering 95% fewer carbohydrates and no sugar compared to traditional fruit ciders. The products cater to health-conscious consumers, those with gluten intolerances, and individuals following vegan lifestyles, with distribution across the UK, Europe, and select international markets. SkinnyBrands generates revenue through retail and wholesale distribution of its key products. The company pursues direct-to-consumer sales alongside partnerships with major retailers and wholesalers.

The sales model includes bulk orders from retailers, ensuring competitive pricing that reflects the premium quality of its beverages. Customers can purchase these beverages in various formats, such as single bottles or multi-pack cans, allowing for flexibility and catering to diverse consumer needs. SkinnyBrands plans to expand its product line with upcoming releases focusing on new flavors and beverage types aimed at health-conscious consumers. The company is targeting expansion into new markets across Europe and North America by the end of 2022.

The recent acquisition by Mosaic Private Equity in May 2019 will support these initiatives, providing resources necessary for product development and market expansion.