Skimbit Ltd.

Skimbit Ltd. specializes in affiliate marketing solutions that empower publishers and influencers to monetize content by transforming product links into affiliate links, enabling effective revenue generation. Skimbit Ltd. operates as a provider of affiliate marketing technology that facilitates content monetization.

Founded in 2007 and headquartered in London, UK, Skimbit was acquired in May 2020 by Connexity, Inc. , part of Symphony Technology Group. The company has secured a total of USD 16. 00 mn in funding through multiple rounds, with the latest being Series C led by Frog Capital.

Notably, Skimbit has completed eight deals since its inception. Skimlinks offers a comprehensive affiliate marketing solution aimed at helping publishers, influencers, and shopping platforms monetize their content effectively through automated affiliate technology. The core product allows users to automatically convert product links within their content into monetizable affiliate links, enabling them to earn commissions on purchases made through these links. This service is designed for a diverse clientele, including editorial publishers, e-commerce platforms, and individual content creators who are looking to enhance their revenue streams from commerce-related content.

Skimlinks supports a global client base, providing access to a network of 48,500 merchants and over 50 affiliate networks, thereby facilitating users' engagement with potential customers across various geographical markets, including North America, Europe, and parts of Asia. Skimlinks generated revenue of USD 39. 40 mn in the most recent year, 2023, with an EBITDA of USD 355,947. The company primarily employs a subscription model, where clients pay a monthly fee to access affiliate support and analytics tools, enabling them to optimize their affiliate marketing strategies.

Looking ahead, Skimbit Ltd. plans to innovate by developing new products aimed at enhancing their affiliate marketing technology. The company is focusing on expanding its market presence, particularly targeting regions in Asia and Europe by 2025. The recent funding round will be utilized to support these initiatives, further enabling Skimlinks to strengthen its technology and operational capabilities.