Sixties Burger

Sixties Burger is a Mexican fast food company specializing in freshly prepared meals, including hamburgers and tacos, focusing on quality and customer satisfaction. Sixties Burger operates under Grupo Mole, which was founded in 2008 and is known for its on-demand food preparation model. The company was acquired by T Holding Servicios Planta SA de CV, a portfolio of Nexxus Capital, in March 2011, though financial terms were not disclosed. The firm is headquartered in Mexico and has a notable presence in the fast food market.

Grupo Mole specializes in the production and sale of freshly prepared food items, emphasizing a diverse array of products including hamburgers, tacos, and artisanal dishes under the Arrachera House brand. The company has cultivated a strong presence in the fast food sector by offering high-quality meals that prioritize flavor and customer satisfaction. Their offerings cater to the Mexican palate, targeting both casual diners and food enthusiasts seeking authentic, convenient dining experiences. The company's operational model involves preparing food on-demand to ensure freshness, appealing to customers looking for immediate gratification and quality, with products distributed primarily in urban areas.

Grupo Mole generates revenue primarily through direct-to-consumer sales in physical locations and virtual kitchens, with a significant emphasis on B2C transactions. Revenue is accrued from the sale of their flagship items like Sixties Burger and various taco offerings, priced to compete within the fast food market. The company also engages in partnerships with retailers and food delivery services to expand their market reach, further enhancing transaction volume, while maintaining operational efficiency in their service delivery. Sixties Burger plans to expand its product range with new offerings aimed at enhancing customer experience, targeting a launch within the next year.

The company is also exploring opportunities to enter new geographic markets, focusing on areas with high demand for fast food, intending to initiate this expansion by 2023. Funding from the acquisition in March 2011 is anticipated to support these initiatives, facilitating both product development and market entry strategies.