SiteLink Software, LLC

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SiteLink Software, LLC - overview

Established

1996

Location

Raleigh, NC, US

Primary Industry

Software

About

SiteLink Software, LLC specializes in innovative self-storage management solutions, offering comprehensive software for operators to efficiently manage facilities through cloud and Windows environments, enhancing operational efficiency and customer engagement. Founded in 1996 and headquartered in Raleigh, US, SiteLink Software, LLC provides self-storage management solutions. The company has experienced growth and innovation in its offerings, adapting to market needs without any major pivots. Erin Stewart is the CEO, leading the company since its inception.


In March 2018, SiteLink was acquired by SpareFoot, Inc. , a subsidiary of Cove Hill Partners and Insight Partners, marking a significant milestone in its business trajectory. The acquisition was completed in April 2018, detailing a strategic move to enhance its service offerings. SiteLink is a leading provider of self-storage management software designed for both Windows and cloud-based environments.


Its flagship offerings include SiteLink Web Edition, catering to both single-store and multi-store operators, providing comprehensive tools to manage self-storage facilities efficiently. The software enables operators to handle various tasks, such as online payments, reservations, and rentals, allowing tenants to interact with the platform 24/7 from any device. Additionally, SiteLink integrates with various payment processing solutions and third-party services, enhancing operational efficiency and customer engagement. The company serves a diverse client base that includes over 15,000 self-storage operators globally, with significant market penetration in North America, Europe, and parts of Asia.


These products are built to adapt to the evolving needs of the self-storage industry, ensuring compliance with stringent certifications such as SSAE 16 (SOC 1) Type II and PCI Level 1. SiteLink generates revenue primarily through subscription-based services, providing its clients with access to its software and ongoing technical support. Clients enter agreements to utilize the software for managing their self-storage operations, which may involve different pricing tiers based on their specific needs and the scale of their operations. The company's pricing structure is aligned with the features offered, enabling clients to choose the level of service that best suits their business model.


SiteLink's integrated Merchant Services facilitate rapid payment processing, streamlining financial transactions between the company and its clients. The combination of software licensing fees and transaction processing fees creates a robust revenue stream, supporting the company's commitment to enhancing software functionality and client satisfaction. Following its acquisition by SpareFoot, Inc. in April 2018, SiteLink Software, LLC aims to expand its product lineup and market reach.


The company is actively developing new features and enhancements to its software, targeting a launch later in 2023. Plans for geographical expansion include increasing its presence in Europe and Asia-Pacific, with initiatives set for implementation by the end of 2024. The strategic use of recent funding will focus on product innovation and market entry, aiming to bolster its competitive advantage in the self-storage management software sector.


Current Investors

SpareFoot, Inc.

Primary Industry

Software

Sub Industries

eMarketing/Digital Marketing, Application Integration Software, Content Management Software, Sales & Marketing Software

Website

www.sitelink.com

Verticals

Cloud Computing, E-commerce, FinTech

Company Stage

Add-on

Total Amount Raised

Subscriber access only

SiteLink Software, LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedSiteLink Software, LLC-

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