SinglePlatform

SinglePlatform provides a comprehensive digital marketing solution for restaurants, enabling them to enhance visibility and engage effectively with potential customers through a variety of online tools. Founded in 2009 and headquartered in New York, US, SinglePlatform specializes in providing digital marketing solutions for the restaurant industry. The company was acquired by Constant Contact in June 2012 for USD 65 mn, with additional potential payments based on performance metrics. The founder's history is not extensively documented, but the focus has remained on enhancing restaurant visibility online.

The company has successfully completed 4 deals to date, with its latest funding round being an Add-on Trade Sale. SinglePlatform offers a suite of tailored digital marketing solutions for restaurants, enabling them to claim free listings on Tripadvisor, thereby connecting with diners. These listings can be enhanced using marketing tools that increase exposure and customer trust. The Premium service allows for tailored customization, while Tripadvisor Ads provide targeted promotions to attract undecided diners, primarily serving restaurant operators across the US, Europe, and Asia.

SinglePlatform generates revenue through subscription-based services for restaurant listings and advertisements. Restaurant owners can pay to enhance their listings, thereby improving visibility and attracting more diners. The company structures its transactions to facilitate direct interactions with clients, focusing on premium features and advertising placements that drive bookings and customer engagement, capitalizing on high traffic from travelers. The most recent funding round in June 2012 aimed at supporting the expansion of SinglePlatform's offerings, with a focus on enhancing its digital marketing tools for restaurants.

Future plans include the development of new product features aimed at improving user engagement and customer acquisition. The funding will also facilitate expansion into additional geographic markets within Europe and Asia by 2024, allowing the company to reach a broader audience of restaurant operators.