Simply Group

Simply Group, based in Ontario, Canada, specializes in innovative home improvement financing solutions and high-efficiency HVAC systems, enhancing residential comfort while promoting energy efficiency across the nation. Founded in 2013, Simply Group operates in Toronto, Canada, providing innovative financing solutions and HVAC systems for homeowners. The company was co-founded by Joseph Krimker and Russ Guillemot, with Lawrence Krimker serving as the CEO, guiding its operations and growth in the Canadian market. Simply Group specializes in providing innovative home improvement financing solutions and high-efficiency HVAC systems to residential customers across Canada.

Their core offerings include a range of energy-efficient heating and cooling equipment, such as furnaces, air conditioning units, and heat pumps, designed to enhance home comfort while minimizing environmental impact. The company utilizes a lease-to-own program, allowing customers to access these systems without a significant upfront cost, thus addressing the financial burden of home upgrades. Simply Group's products are tailored for homeowners looking to modernize their properties, improve energy efficiency, and reduce their carbon footprints. The company serves customers from coast to coast, leveraging exclusive relationships with leading home builders and contractors in various provinces, including Ontario and British Columbia.

Simply Group generates revenue through a combination of product sales and financing solutions, establishing a multi-faceted transaction structure aimed at serving both direct consumers and business partners. The company’s financing model enables homeowners to lease or finance high-efficiency HVAC systems, facilitating the affordability of these essential upgrades. Transactions typically occur through direct sales channels and dealer networks, where customers can engage in lease-to-own agreements for specific HVAC systems. The revenue model encompasses various pricing plans based on the products offered, including flagship solutions that align with energy-efficiency standards and sustainability goals.

This structured approach to financing, alongside the sale of HVAC equipment, allows Simply Group to maintain a competitive presence in the Canadian home improvement market.