Simpler Group Ltd

Founded in 2021 by Alexandros Kyriakopoulos, Rania Lamprou, and Spyros Mandekis, and based in London, UK, Simpler Group Ltd operates as a developer of a feature-rich checkout as a service platform intended to help e-commerce businesses improve their checkout procedures. In September 2024, Simpler Group Ltd raised EUR 9 million in pre-series A funding led by VentureFriends, MMC Ventures, and Lamda Development. Simpler is a one-click checkout platform designed to streamline the e-commerce purchasing process, reducing cart abandonment and increasing conversions. It offers a checkout experience by eliminating long forms, passwords, and multiple steps, allowing shoppers to complete purchases to help convert browsers to customers.

New users can save their details for future transactions, while returning shoppers enjoy auto-filled information for a faster checkout. Simpler integrates with various payment options and e-commerce platforms without requiring additional coding. It also includes loyalty features, such as Simpler Coins, to encourage repeat business.   Simpler offers four pricing plans: Basic (EUR12/month) for essential features and basic support, Advanced (EUR 63/month) for more payment options and unlimited users, Elite (EUR 259/month) for multi-channel checkout and priority support, and Enterprise (custom pricing) for high-volume businesses requiring advanced customization and 24/7 support.

  The company intends to use the September 2024 funding further to develop its checkout solution platform for European markets.