Simon Data, Inc.

Simon Data, Inc. is a customer data platform (CDP) that provides marketers with tools and insights to enhance customer engagement and optimize marketing strategies across various channels. Founded in 2014 and headquartered in New York, US, Simon Data, Inc. specializes in customer data integration and analytics.

The company was co-founded by Jason Davis, Joshua Neckes, and Matt Walker. In August 2023, Simon Data raised USD 28. 62 mn in Series D funding led by Macquarie Capital, with participation from 406 Ventures, F-Prime Capital, and Polaris Partners, bringing its total amount raised to USD 28. 62 mn, with a current valuation of USD 103.

86 mn. Simon Data's primary offering is a comprehensive customer data platform (CDP) designed to empower marketers with the tools and insights necessary to enhance customer engagement and drive conversion rates. The platform integrates customer data from various sources, including cloud data warehouses, enabling businesses to obtain a unified view of customer interactions across multiple channels. This integration allows for the creation of precise audience segments, which can be activated in real-time across marketing channels, thereby optimizing campaign strategies.

Additionally, Simon Data incorporates an artificial intelligence layer known as Simon AI, which provides deep insights and predictive analytics, helping marketers identify purchase intent, predict churn, and maximize customer lifetime value. The platform serves a diverse clientele, including Fortune 500 brands, across various sectors such as retail, travel, and subscription services, with its solutions deployed in North America and Europe. Simon Data operates on a subscription-based revenue model, providing its services primarily through tiered pricing plans tailored to meet the varying needs of its clients. Transactions typically occur through annual or monthly subscriptions, where businesses pay for access to core features such as customer data unification, audience segmentation, and predictive analytics.

Customers, including well-known retail and technology companies, engage with Simon Data to harness its capabilities for strategic marketing initiatives, leading to enhanced customer experiences. Specific pricing details vary depending on the features selected and the scale of data integration required, with larger organizations likely opting for more comprehensive packages that include customized support and advanced analytics functionalities. In August 2023, Simon Data, Inc. raised USD 28.

62 mn in Series D funding led by Macquarie Capital to support further development of its product offerings. The company plans to launch new enhancements to its customer data platform that will improve data integration and analytics capabilities. Additionally, Simon Data aims to expand its market presence in Europe and Asia by 2024, targeting new customers in sectors such as finance and healthcare.