Simms Fishing Products LLC
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Simms Fishing Products LLC - overview
Established
1980
Location
Bozeman, MT, US
Primary Industry
Retail
About
Simms Fishing Products LLC specializes in designing and manufacturing premium fishing gear, focusing on waders, outerwear, and accessories tailored for anglers of all levels. Founded in 1980 in Bozeman, US, Simms Fishing Products LLC designs high-quality fishing gear. The company was acquired by Vista Outdoor Operations LLC in July 2022 for USD 192. 5 mn, which is expected to enhance operational expertise and growth capital access.
Casey Sheahan remains as CEO post-acquisition. Simms Fishing Products specializes in the design and manufacture of high-quality fishing gear, primarily focusing on waders, outerwear, and accessories tailored for anglers. Their core product offerings include lightweight and packable waders, GORE-TEX breathable waders, and various fishing apparel designed for both men and women, enhancing the fishing experience for diverse groups ranging from professional guides to recreational families. The company serves a global customer base, with significant sales in North America and expanding markets in Europe and Asia, reflecting a growing trend in outdoor recreational fishing.
Simms Fishing Products generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Their flagship products, such as the G4Z and G3 Guide Waders, are sold online and through selected outdoor retailers, with pricing for high-performance waders around USD 379. 95 and other apparel items ranging from USD 79. 95 to USD 159.
95. This pricing strategy caters to diverse customer segments and reinforces consumer loyalty, contributing to repeat purchases in the competitive fishing gear market. Following the acquisition by Vista Outdoor Operations LLC, Simms Fishing Products plans to leverage operational expertise and growth capital to enhance its product offerings. The company is focused on launching new innovative products tailored for modern anglers.
Additionally, it aims to expand its presence in European and Asian markets by the end of 2023. The recent funding will support these initiatives, particularly through enhanced supply chain and digital capabilities.
Primary Industry
Retail
Sub Industries
Footwear, Clothing Stores, Recreational Product Stores
Website
www.simmsfishing.com
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Simms Fishing Products LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Simms Fishing Products LLC | - | ||||||||
| Growth | Completed | Simms Fishing Products LLC | - | ||||||||
| Growth | Completed | Simms Fishing Products LLC | - |
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