Silverline

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Silverline - overview

Established

2009

Location

New York, NY, US

Primary Industry

Outsourcing

About

Sonnick Partners LLC, based in New York, specializes in delivering cloud-based technology solutions that enhance digital transformation for businesses across diverse industries, primarily leveraging Salesforce applications. Sonnick Partners LLC operates as a provider of cloud technology solutions focused on digital transformation initiatives. Founded in 2009 in New York, US, the company has executed 2 notable deals, with the most recent being an Add-on Trade Sale in October 2023, where Mphasis Limited fully acquired it from Pamlico Capital for USD 132. 5 mn.


The company's founding team includes Mahesh Mohan, Shiraz Adin, and Wakim Zeidan, while Amit Kumar, Bala Kumaran, and Gireesh Sonnad serve as key executives. Mphasis Silverline is a Salesforce partner that specializes in providing cloud-based technology solutions aimed at facilitating digital transformation for businesses across various industries. Their core offerings focus on strategic planning, implementation, and ongoing support for Salesforce applications. These services are designed to address a myriad of challenges faced by organizations, including optimizing customer engagement, enhancing operational efficiencies, and enabling data-driven decision-making.


Mphasis Silverline caters to a diverse client base that spans sectors such as financial services, healthcare, media, and entertainment, ensuring that tailored solutions meet the unique needs of various stakeholders. The company’s solutions are deployed across several geographical markets, including North America, Europe, and parts of Asia, reflecting its commitment to helping institutions leverage technology for improved business outcomes. Mphasis Silverline generates revenue primarily through partnerships and direct service engagements with clients, focusing on subscription-based models for their Salesforce solutions. Transactions typically involve clients purchasing tailored consulting services, implementation of customized applications, and ongoing support agreements.


The pricing structure accommodates varying levels of service, from full-scale digital transformation projects to specific application enhancements and maintenance services. Notably, their flagship solutions are built on the Salesforce platform, reinforcing their value proposition in the market. This revenue model allows for sustained relationships with clients, as ongoing support and updates are crucial to ensuring the effectiveness of the solutions implemented. Following the recent acquisition in October 2023, Mphasis Limited aims to enhance its Salesforce enterprise cloud capabilities.


Future growth plans include the potential development of new products tailored to the needs of their growing client base, although specific launch dates have not been disclosed. Furthermore, Mphasis plans to expand into new geographic markets, including additional regions in Europe and Asia, to broaden its service footprint by 2024. The funds from the acquisition will be utilized to support these initiatives, ensuring that Mphasis Silverline continues to enhance its service offerings and market presence.


Current Investors

Pamlico Capital

Primary Industry

Outsourcing

Sub Industries

BPO Services, Customer Relationship Management

Website

www.silverlinecrm.com

Verticals

Cloud Computing, InsureTech

Company Stage

Mature - Growth Capital

Total Amount Raised

Subscriber access only

Silverline - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedSilverline-
Add-onCompletedShift CRM Inc.-
GrowthCompletedSilverline-

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