Signpost, Inc.

Based in the US, Signpost, Inc. is a provider of virtual receptionist services tailored for small businesses, particularly in home service sectors such as plumbing and HVAC. Signpost, Inc. specializes in delivering virtual receptionist services, helping small businesses streamline their communications.

Founded in 2010 in New York, US, the company has undergone strategic pivots to enhance its offerings. The latest funding round, a Series D, occurred in July 2019, raising USD 25 mn, valuing the company at USD 52. 29 mn post-money. The company's leadership includes CEO Arne Vandendriessche and founders Pieter Barremaecker, George Bilbrey, and Shirena Counter.

Signpost offers a comprehensive suite of virtual receptionist services designed to meet the needs of small businesses, particularly in home service industries such as plumbing, roofing, HVAC, and electrical work. The core product includes 24/7 live receptionist services that handle incoming calls, schedule appointments directly into clients' calendars, and follow specific scripts provided by the business. This service aims to eliminate missed calls and enhance lead conversion, allowing business owners to focus on growth while ensuring that every inquiry is addressed promptly. Signpost primarily serves small to mid-sized businesses across North America, catering to diverse client bases that include contractors, service providers, and local businesses seeking reliable communication solutions.

Signpost operates on a subscription-based revenue model, where clients pay a recurring fee for access to its virtual receptionist services. The transaction structure typically involves monthly fees, which may vary based on the specific services utilized and the volume of calls handled. This revenue model facilitates a predictable income stream for the company while providing clients with flexible options to scale their service usage as needed. Key services packaged within the subscription may include call management, appointment scheduling, and customer messaging tools.

While specific pricing plans are determined based on client requirements, the company positions its offerings as competitively priced to ensure accessibility for small business owners aiming to improve their operational efficiencies. Signpost plans to leverage its recent Series D funding of USD 25 mn to enhance its service offerings and expand into new markets across North America. The company aims to introduce new features to its virtual receptionist services within the next year, allowing for increased customization and integration with clients' existing tools. Additionally, the funding will support strategic marketing efforts in targeted regions to attract more small and mid-sized businesses by the end of 2020.