Sideways 6

Sideways 6 provides innovative employee idea management solutions designed to enhance organizational engagement and foster a culture of creativity. Their integrated platform allows seamless idea sharing from commonly used tools. Founded in 2015, Sideways 6 is based in London, UK and operates primarily in North America and Europe. The company specializes in idea management solutions and was recently acquired by Interact from 24Haymarket in April 2023.

Will Read serves as both the founder and CEO, overseeing the company’s strategic direction. Sideways 6 has completed 3 funding deals with a total amount raised of GBP 0. 450 mn, following a SEED round in 2023, which was also the total amount raised, leading to a current valuation of GBP 2. 089 mn.

Sideways 6 specializes in employee idea management and engagement solutions, focusing on enhancing innovation within organizations. The core product is an integrated ideas platform that enables employees to share, prioritize, and develop ideas directly through tools like Microsoft Teams and Interact Intranet. Prominent clients such as Balfour Beatty and Nestlé benefit from the platform, which has resulted in reported savings and improved engagement. The company serves a diverse clientele across multiple industries, including retail, travel, and utilities.

Sideways 6 generates revenue primarily through subscription-based models linked to its idea management platform. Clients pay for access to software and associated services, which are tailored to their specific needs based on factors such as company size and selected features. The platform facilitates real-time feedback and collaboration, allowing businesses to harness employee insights effectively. This revenue model fosters long-term partnerships, ensuring ongoing value from the integration of Sideways 6's solutions into client operations.

Following the recent acquisition by Interact, Sideways 6 plans to enhance its product offerings and expand its presence in the employee engagement market. The funding received will be utilized to develop new features and improve existing services, aiming to release these updates by the end of 2023. The company is also targeting further market expansion into additional regions across Europe, which is expected to contribute to its growth strategy.