Sidestep Technologies Inc.

Sidestep Technologies Inc. is a technology company that enhances the live event experience by providing a platform for fans to pre-order merchandise and VIP experiences directly from artists. Founded in 2014 in Los Angeles, US, Sidestep Technologies Inc. specializes in facilitating merchandise purchases for live events.

It completed a Seed funding round in which Parkwood Entertainment, LLC participated as the lead investor, raising USD 150,000. The company has engaged in a total of 8 deals, indicating its proactive approach in the market and its growth potential. Sidestep offers an innovative platform designed to streamline the purchasing experience for live event merchandise. Their core product enables users to browse and pre-order concert merchandise, VIP experiences, and exclusive items directly from their favorite artists.

This service significantly reduces the hassle of waiting in line, allowing customers to reserve items for quick pickup at the venue or to have them delivered to their homes. Sidestep’s user-friendly app enhances fan engagement by connecting them directly to artists, making it particularly appealing to concert-goers across major markets, including the United States and select international locations. The platform serves a wide client base, including individual fans attending concerts, as well as music artists and their management teams looking for efficient merchandise solutions. Sidestep generates revenue through direct transactions facilitated by its platform, capitalizing on the sale of merchandise and experiences during live events.

Customers utilize the app to pre-order items before the concert, which creates a smooth and efficient pickup process at the venue. The company employs a direct-to-consumer transactional model, where fans purchase items directly via the app. This structure enables Sidestep to maximize the fan experience while establishing partnerships with artists and management teams to promote merchandise sales. Specific information regarding pricing plans for merchandise or services is not available; however, the platform is designed to cater to both high-demand and exclusive items, enhancing its revenue potential in the live entertainment market.

Sidestep Technologies Inc. is focused on expanding its platform capabilities by designing new features aimed at enhancing user engagement and merchandise sales. The company is also considering geographic expansion into international markets to reach a broader audience by the end of 2024. The recent Seed funding round will be utilized to support these initiatives, but it should be noted that Parkwood Entertainment, LLC has exited all its stake in Sidestep Technologies Inc.

, with financial terms undisclosed.