Side By Side Stuff
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Side By Side Stuff - overview
Established
2006
Location
Drexel, MO, US
Primary Industry
Automobiles, Other Vehicles & Parts
About
Side By Side Stuff specializes in aftermarket parts and accessories for UTVs, ATVs, and side-by-sides, catering to the off-road enthusiast community with a diverse array of performance enhancements and customization options. Founded in 2006 and headquartered in Drexel, US, Side By Side Stuff provides a wide range of aftermarket parts and accessories for off-road vehicles. In March 2020, Nivel Parts & Manufacturing Co. , LLC acquired the company, although financial terms were not disclosed.
The company specializes in a comprehensive range of aftermarket parts and accessories for utility task vehicles (UTVs), all-terrain vehicles (ATVs), and side-by-sides, catering primarily to the off-road enthusiast community. Their core product offerings include a variety of enhancements and upgrades aimed at improving vehicle performance and customization, such as doors, tops, windshields, lift kits, and drivetrain components. These products are designed to enhance functionality, durability, and user experience while addressing specific needs such as safety, comfort, and off-road capabilities. The company serves a diverse customer base that includes individual consumers, recreational vehicle dealerships, and commercial operators.
Their products are available in multiple geographical markets, including North America, Europe, and select regions in Asia, targeting both retail customers and wholesale distributors. The company’s revenue structure is primarily generated through direct-to-consumer sales alongside partnerships with retailers and wholesalers in the off-road vehicle market. Transactions typically occur through one-time purchases of individual parts or bundled accessory kits, with a strong emphasis on providing competitive pricing for its flagship products. Popular items may include performance upgrades and essential maintenance parts, which attract both casual users and serious off-road enthusiasts.
The pricing strategies implemented by the company facilitate a robust marketplace presence, ensuring accessibility for both hobbyists and commercial clients. Revenue is bolstered by promotional events, such as sales tied to holidays, which further engage their customer base and stimulate purchasing activity throughout the year. Following the acquisition in March 2020, Side By Side Stuff is focused on expanding its product line with new enhancements and accessories specifically designed for UTVs and ATVs, with several product launches anticipated over the next year. The company plans to target expansion into new markets in Europe and Asia by the end of 2022, aiming to enhance its global reach.
Recent funding from the acquisition will be utilized to support product development and market entry strategies for these regions.
Current Investors
Nivel Parts & Manufacturing Co., LLC
Primary Industry
Automobiles, Other Vehicles & Parts
Sub Industries
Automobiles, Other Vehicles & Parts
Website
www.sidebysidestuff.com
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Side By Side Stuff - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Side By Side Stuff | - |
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Side By Side Stuff - employee data


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