Showpass, Inc.

Showpass, Inc. is an innovative ticketing and event management platform that simplifies the process for event organizers and enhances the customer experience for attendees across various sectors. Founded in 2016 in Calgary, Canada, Showpass, Inc. specializes in providing a robust ticketing and event management solution.

The company was established by Amanda Ovaici, Lucas McCarthy, and Shahr Savizi-Smed, with Lucas McCarthy currently serving as CEO. In its history, Showpass has completed one funding round, with the most recent deal occurring on March 8, 2018. Showpass offers a comprehensive ticketing and event management platform designed to enhance the experience of both event organizers and attendees. The core product suite allows businesses to create, market, and manage events across various sectors, including festivals, concerts, and community gatherings.

The platform facilitates online ticket purchases, event promotion, and customer engagement, addressing the complexities of event planning and audience reach. Showpass serves a diverse client base that includes event organizers in cities such as Calgary, Vancouver, New York, and Toronto, as well as various markets across the United States and Canada. By streamlining ticket sales and providing analytics on audience behavior, Showpass aims to connect organizers with their target demographics efficiently. Showpass generates revenue primarily through transaction fees associated with ticket sales, as well as subscription models for event organizers who utilize their platform for event management.

Clients may engage in direct-to-consumer transactions where attendees purchase tickets online, or they could collaborate with Showpass on a partnership basis, leveraging the platform's tools for their events. The revenue model is structured around a combination of flat fees per ticket sold and potential tiered pricing for subscription services, which may offer additional features such as advanced reporting tools and marketing support. Showpass’s flagship services, including the event ticketing system and analytics dashboard, contribute significantly to its overall revenue stream, positioning the company as a valuable partner for event professionals seeking to optimize their operations. Showpass plans to enhance its product offerings and expand its reach into new markets.

Upcoming products designed to streamline the event planning process are expected to launch in the next fiscal year. The company is aiming to penetrate additional geographic regions, including further expansion across North America, with targets set for the next 18 months. Recent funding will be allocated to support these initiatives and enhance their platform capabilities.