Shore Excursions Group, LLC

Shore Excursions Group, LLC, based in the US, specializes in providing high-quality shore excursion packages designed to enhance the travel experience for cruise passengers. Founded in 2008, Shore Excursions Group, LLC offers tailored shore excursion experiences, operating primarily from its headquarters in Plantation, Florida. The company has undertaken a strategic pivot towards enhancing its travel offerings following an acquisition by H. I.

G. Capital in December 2025, although no specific details on previous operations or subsidiaries are available. Shore Excursions Group specializes in providing a diverse array of shore excursion packages aimed at enhancing the travel experience for cruise passengers. The company focuses exclusively on shore excursions, leveraging its expertise to curate high-quality experiences delivered by local experts.

Their offerings include small group excursions for 2-20 participants and standard excursions for 20-50 participants, along with options for private shore excursions that allow customization for individual parties. The excursions cater to various interests, including cultural, scenic, active, water/beach, and culinary experiences, making them suitable for a broad range of travelers. The company operates globally, with shore excursions available in numerous markets, including regions in Africa, Alaska, the Caribbean, Europe, and Asia, among others, thereby serving a diverse client base of cruise passengers seeking more personalized and unique travel experiences. Shore Excursions Group generates revenue primarily through direct transactions with individual customers who book excursions for their cruise itineraries.

Operating on a direct-to-consumer model allows travelers to purchase specific excursions tailored to their preferences and group sizes. Each excursion is priced according to the type and size of the group, with options for both standard and private tours. The revenue structure involves one-time payments for individual excursions, with pricing reflective of the quality and exclusivity of the experiences offered. Customers typically select from an extensive catalog of excursions, leading to a streamlined booking process that facilitates immediate revenue generation at the point of sale.

The firm emphasizes a best price guarantee, which reinforces customer confidence and encourages bookings across its range of offerings. Following the acquisition by H. I. G.

Capital in December 2025, Shore Excursions Group, LLC aims to strengthen its travel offerings and expand its global reach. The company is focused on designing new products to enhance customer experience and plans to enter additional markets by late 2026, although specifics on these new markets have not been disclosed. The recent acquisition will support these initiatives by providing the necessary resources for expansion and product development.