Shoptimised Ltd
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Shoptimised Ltd - overview
Established
2018
Location
Newcastle upon Tyne, Tyne and Wear, UK
Primary Industry
Marketing/Advertising
About
Shoptimised Ltd, based in the UK, offers innovative software solutions designed for online retailers and agencies, focusing on product feed management and boosting incremental sales growth. Founded in 2018, Shoptimised Ltd operates from Newcastle upon Tyne, UK, providing software solutions that cater to the needs of e-commerce businesses. The firm has executed one significant deal as of October 2025, reflecting its strategic growth. The founder's prior entrepreneurial experience is not documented.
Shoptimised specializes in software solutions tailored for online retailers and agencies, focusing on product feed management and incremental sales growth. Their core offerings include Product Feed Optimisation Software and an Incremental Sales Growth platform, designed to enhance online product sales efficiency through improved metrics such as reach, clicks, impressions, and Return on Ad Spend. The Product Feed Optimisation Software aids users in creating, managing, and optimizing product feeds to maximize revenue. Their Incremental Sales Growth service targets underperforming products lacking clicks or conversions to achieve notable sales enhancements.
The company serves e-commerce retailers, digital marketing agencies, and brands across the UK and beyond, helping them unlock growth in their online sales channels. Shoptimised operates under a revenue model that includes service subscriptions and partnerships primarily in B2B transactions. Clients engage with the company's software offerings through structured agreements aimed at increasing their online sales. Key services like the Product Feed Optimisation Software and Incremental Sales Growth platform are integral to the firm's value proposition.
Pricing structures for these services cater to a wide range of clients, from large retailers to smaller agencies. The company is recognized as a premium Google CSS Partner, enhancing its position in the competitive digital marketing solutions landscape. In October 2025, LDC invested in Shoptimised Ltd, with financial terms undisclosed. This investment aims to enhance Shoptimised's marketing solutions and accelerate its growth phase.
The company plans to launch new products tailored for increasing efficiency in product management and expand into new geographic regions, although specific markets targeted for expansion and timelines have not been disclosed.
Current Investors
Primary Industry
Marketing/Advertising
Sub Industries
Market Research & Consulting, eMarketing/Digital Marketing, Advertising Agencies & Media Buyers
Website
www.shoptimised.com
Verticals
AdTech, Cloud Computing
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Shoptimised Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | Shoptimised Ltd | - |
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