ShopFully S.p.A.

Based in Italy, ShopFully S. p. A. is a digital platform that enhances consumer shopping experiences by connecting them to local deals through an extensive network of retailers and brands.

ShopFully S. p. A. specializes in hyperlocal marketing, founded in 2012 in Cagliari, Italy.

The company was recently acquired on May 25, 2023, by MEDIA Central Gesellschaft für Handelskommunikation & Marketing mbH and Highland Europe, aiming to strengthen its media capabilities and support international expansion. The founders of ShopFully include Alessandro Palmieri and Stefano Portu, with Stefano Portu serving as the current CEO. The firm has completed five deals since its inception, with its latest funding round being a Series C raising EUR 10. 000 mn, led by Highland Europe and joined by 360 Capital, Merifin Capital, and Xyence Capital, resulting in a total amount raised of EUR 10.

000 mn. ShopFully operates as a digital platform that enhances the shopping experience by connecting consumers with localized deals and promotions through its extensive Shopper Network, which includes over 1,400 premium websites and applications. The company leverages its proprietary AI-based platform, HI! (Hyperlocal Intelligence), to facilitate targeted hyperlocal marketing campaigns for more than 500 retailers and top brands.

This technology enables retailers to optimize their marketing efforts by delivering personalized information and offers to consumers at various stages of their shopping journey, effectively increasing foot traffic and sales in local stores. ShopFully serves a diverse client base that includes major retailers and brands across Europe, with a significant reach of 200 million shoppers, enhancing their shopping experiences through smarter purchasing decisions and access to optimal local deals. In 2023, ShopFully generated revenue of EUR 46,001,033. 5 and achieved an EBITDA of EUR 5,846,276.

The company generates revenue primarily through partnerships with retailers and brands, utilizing a B2B model that allows these entities to run measurable advertising campaigns on its platform. The revenue structure is based on performance-based transactions where retailers pay for the visibility and effectiveness of their campaigns within the Shopper Network. By offering various subscription services and advertising packages, the company provides flexibility to its clients, enabling them to choose options that align with their marketing objectives. The recent acquisition aims to enhance ShopFully's media capacity and facilitate its international expansion.

The company plans to develop new products and strengthen its presence in new geographic regions, although specific markets targeted for expansion have not yet been disclosed. The EUR 10. 000 mn raised in the latest funding round will support these initiatives to bolster its operational capabilities and broaden its market outreach.