Shopcade

Shopcade is an innovative online platform that serves as a comprehensive shopping guide for fashion enthusiasts, connecting them with the latest trends and exclusive deals in beauty and lifestyle. Shopcade operates as a dynamic online shopping guide focused on fashion. The company was founded by Marie-Barbe Girard and Nathalie Gaveau, with Nathalie Gaveau currently serving as the CEO. In March 2017, Lagardere Active (Cellfish Media) acquired Shopcade.

The firm is headquartered in London, UK. Shopcade has completed 3 deals, with its latest funding round being a Seed round amounting to GBP 2. 500 mn, matching the total amount raised of GBP 2. 500 mn.

Shopcade offers a user-friendly mobile application that curates fashion trends, celebrity styles, and exclusive deals across beauty and lifestyle products. The platform engages users, particularly fashion-conscious individuals, through competitions that promote brands like Barry M. Launched in 2015, it has built a solid community for discovering and sharing styles, primarily targeting users in the United Kingdom while having potential reach to other English-speaking markets. Shopcade generates revenue through partnerships with beauty brands and user engagement via its mobile application.

Revenue streams include promotional collaborations with brands like Barry M, which feature their products in competitions and campaigns. While specific pricing details are not disclosed, the platform drives sales through beauty hampers and exclusive offers, enhancing brand visibility and loyalty among its community of shoppers and influencers. Shopcade aims to expand its market presence by launching new product offerings and enhancing its mobile platform. Although specific release dates for these products are not disclosed, the company is exploring opportunities for growth in new geographic regions beyond the UK by leveraging its recent funding from the Seed round.

This funding will support the development of new features and marketing strategies to attract a wider audience, particularly in English-speaking markets, following its acquisition by Lagardere Active in March 2017.