Sheba Joy

Sheba Joy, based in the UAE, specializes in developing mobile games that provide engaging experiences. Their offerings include popular titles like Ludo Chat and Town Stars, targeting gamers across the Middle East and North Africa. Founded in 2021 and headquartered in Dubai, United Arab Emirates, Sheba Joy focuses on mobile gaming. The company raised SAR 1.

1 million in pre-seed funding led by Merak Capital on August 26, 2025, which will support its development and operations. The company has completed one deal to date. Sheba Joy specializes in mobile gaming, delivering engaging and entertaining experiences through its core offerings, including the popular games Ludo Chat and Town Stars. Ludo Chat combines classic gameplay elements with social interaction, allowing players to connect with friends and enjoy lively competition through every roll of the dice.

Town Stars invites players to construct and develop their dream towns by matching and collecting items, thus fostering creativity and strategic planning. These games cater to a diverse audience ranging from casual gamers to competitive players, primarily targeting markets in the Middle East and North Africa, as well as expanding interest in Southeast Asia and Europe. The company continuously updates its game portfolio to enhance user engagement and retention. Sheba Joy's revenue generation model primarily relies on in-app purchases and advertisements within its mobile games.

Players can enjoy free access to the games, with options to purchase virtual currency or exclusive content, which enhances their gaming experience. This structure fosters a direct-to-consumer relationship, where players engage with the product and make transactions based on their preferences. The company's flagship offerings, like Ludo Chat and Town Stars, are designed to maximize user interaction and spending through compelling gameplay that encourages repeat visits. Revenue is driven by both individual player transactions and the broader monetization strategies associated with advertising partnerships, enabling Sheba Joy to capitalize on its growing player base.

In August 2025, Sheba Joy raised SAR 1. 1 million in pre-seed funding led by Merak Capital. The company plans to use this funding to enhance its development efforts and accelerate its operations. They are focusing on launching new products and expanding into new markets including Southeast Asia and Europe, aiming for significant penetration in these regions by the end of 2026.