Sharethrough, Inc.

Based in Canada, Sharethrough, Inc. operates a programmatic advertising platform that enhances digital ad performance while tackling user attention challenges in the competitive advertising landscape. Sharethrough, Inc. provides programmatic advertising solutions that optimize digital ad performance.

Founded in 2008 and headquartered in Montreal, Canada, the company merged with District M Inc. in February 2021. The latest funding round was Series D, raising USD 10. 00 mn, led by Sky UK Limited, and bringing the total amount raised to USD 10.

00 mn with a current valuation of USD 88. 961 mn. JF Cote is the CEO. Sharethrough offers a suite of programmatic advertising solutions designed to enhance digital ad performance while addressing the challenges of user attention in a crowded market.

Their core product, the Sharethrough Ad Platform, integrates advanced ad enhancements and inventory curation to maximize user engagement across various channels, including Connected TV (CTV) and native advertising. The technology supports a diverse clientele, including brands like BMW Canada and agencies such as Havas Media, to generate increased ad revenue and improve campaign outcomes. Sharethrough generates revenue primarily through a B2B model by providing programmatic advertising solutions to agencies and brands, along with partnerships with publishers. Revenue streams consist of transaction fees for ad placements and service agreements that may incorporate revenue sharing with publishers.

Clients typically engage with Sharethrough's platform through performance-based pricing plans such as cost-per-1000 impressions (CPM) or cost-per-click (CPC). The company's focus on sustainable advertising, including its GreenPMPs™, aligns with market demands for transparency and performance. The company plans to leverage its recent merger to accelerate its product roadmap, focusing on introducing enhanced ad concepts for new formats and devices, including Instream and CTV. Sharethrough aims to expand its reach into additional geographic markets.

The latest funding round will support these initiatives, facilitating further development and deployment of innovative advertising solutions.