WUSTYLE
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WUSTYLE - overview
Established
2020
Location
Shanghai, -, China
Primary Industry
Media
About
Based in Shanghai, China and founded in 2020, Shanghai Wuliu Culture Co. , Ltd. , trading under the name WUSTYLE, provides intellectual property derivative products for the consumer merchandise market. The company develops merchandise for domestic film, anime, and games, establishing partnerships with companies such as Ubisoft, Blizzard, and NetEase.
The firm operates a network of over 2,000 offline retail locations. In May 2026, the company closed a round of venture funding co-led by Cathay Capital and 5Y Capital. The company provides to users a variety of trendy toys and cultural products. The core offerings include live-action film collectible cards, official setting books, blind boxes, action figures, plush toys, and creative lifestyle items.
The firm also offers customized derivative solutions and co-branding services for enterprise clients. The company generates revenue from the retail sale of proprietary and collaboratively developed merchandise through the online store, live streaming platforms, and physical retail locations. The company plans to expand the intellectual property library across classic films, domestic anime, and global games, scale internal production capacity, and open offline flagship stores in major cities.
Current Investors
Cre8 Direct (Ningbo) Co.,Ltd., 5Y Capital, Cathay Capital
Primary Industry
Media
Sub Industries
Intellectual Property, Consumer Products, Media
Website
www.wuliustyle.com/
Verticals
E-commerce
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
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