Set Forth, LLC

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Set Forth, LLC - overview

Established

2009

Location

Schaumburg, IL, US

Primary Industry

Software

About

Set Forth, LLC, formerly Debt Pay Gateway and DebtPayPro, specializes in providing debt resolution technology solutions. Founded in 2009 in Schaumburg, US, the company has engaged in one deal, with its most recent deal occurring on October 31, 2025. In October 2025, Milestone Partners acquired a majority stake in Set Forth, LLC, with participation from Headway Capital Partners. FORTH offers a comprehensive suite of debt resolution technology solutions designed to empower both consumers and debt relief service providers (DRSPs).


Its core products include the FORTH CRM and FORTH Pay, which facilitate customer acquisition, marketing automation, credit pulls, and advanced data analytics. These tools streamline operations for DRSPs, enabling them to manage customer journeys effectively while ensuring secure custodial accounts for consumers. The platform allows users to track their debt relief progress and manage payments efficiently, promoting financial wellness. FORTH's services are utilized across various geographical markets, serving clients in the United States and potentially expanding into other regions where debt resolution services are in high demand.


FORTH generates revenue through its subscription-based model, where DRSPs pay for access to its CRM and payment solutions, such as FORTH Pay, which manages custodial accounts for consumers enrolled in debt relief programs. The company’s transactional structure is primarily B2B, focusing on partnerships with debt relief service providers who utilize its technology to enhance their service offerings. Each DRSP pays a subscription fee based on the level of service selected, which includes advanced features for marketing, account administration, and customer support. The emphasis on automation and real-time insights helps DRSPs optimize their operations, ultimately leading to improved customer satisfaction and retention.


This model supports a sustainable revenue stream as it aligns with the ongoing need for efficient debt management solutions in the market. Set Forth, LLC is targeting the launch of new products designed to enhance its debt resolution technology suite; specific release dates are yet to be announced. The company plans to expand its services into additional regions where debt resolution solutions are in demand, with a focus on increasing its reach in North America and potentially moving into European markets by 2026. The recent acquisition by Milestone Partners will enable Set Forth, LLC to strengthen its market presence and develop its platform further, providing necessary resources to support these initiatives.


Current Investors

Milestone Partners, Headway Capital Partners

Primary Industry

Software

Sub Industries

Application Integration Software, Analytics & Performance Software, Accounting/Finance Software

Website

www.setforth.com/

Verticals

Cloud Computing, FinTech, Mobile Apps

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Set Forth, LLC - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
BuyoutCompletedSet Forth, LLC-

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